A Small Guide to Digital Marketing
What is Marketing?
Marketing is a way to communicate with your audience and consumers about your product. The goal of marketing is to market your product and promote business to potential customers and buyers using various channels like:
- Television advertisements
- Social media (Facebook, Tumblr, Instagram, Twitter, etc.)
Magazines, television, and newspapers are considered traditional ways of marketing any product whereas email, mobile, internet and social media are digital methods of marketing, combine them both and you’ll get multichannel marketing.
According to research there is a significant increase in ROI when both channels are used simultaneously. Using of both the traditional and digital marketing methods allow you to reach your target audience in less time while using minimum resources.
How Digital Marketing Helps Your Business?
More than 3 billion people have access to internet now, this means your product is being marketed to 3 billion users at the same time, all over the world. You don’t need to target each and every person, when any customer need your service they will find you themselves. With the right message marketed in the right way you can reach your targeted audience in no time using digital marketing tools. When your product is marketed on internet your chances of being found increases significantly.
Increased Brand Recognition & Loyalty
Digital marketing if done right could make or break a deal. Digital marketing is a platform which if effectively used increases brand recognition and brand loyalty. Imagine a user receives a promotional email from your company in his email, few days later he sees an advertisement on his facebook page. This creates a brand recognition in a customer’s mind. Your chances of being selected among your rival companies increases because customer feels more loyal to your brand because they know it.
Higher conversion rates
Another aspect that should be enough to convince you to have the best possible digital marketing done for your company is higher conversion rates. With digital marketing, your customer would see your presence in their inbox, their facebook page, and their search results. Every click, comment, and share matters. Even if the customer doesn’t buy your product, you’d know what they were interested in and you can improve your brand accordingly.
When a user sees that your company has an active online presence they would recognize your brand among other brands of similar niche. With every post, video, or competition you make sure that your audience remains engaged. Every website visit, like, share, and comment your company gains more audience and potential customers.
Types of Digital Marketing
A responsive, attractive, and fully functional web page is the key element of any digital marketing campaign.
Have a unique and strong logo that represents your company and everything you stand for to increase brand recognition.
Setting up and using social media to your advantage and attracting customers by utilizing different channels.
Optimizing your webpage and its content for better search results.
Connect with your customers via email to increase your brand awareness and recognition.
How to Formulate a Digital Marketing Plan?
Step 1: Make a List of Your Goals.
Before starting out, it is important that you discuss and identify your goals. Goals that you need to achieve from your digital marketing plan. Once you identify your goals and areas where you are currently lacking then you can go ahead and formulate a digital marketing plan accordingly.
Maybe you want to attract more customers?
Maybe you want to persuade the first-time buyers to make purchase?
Maybe you are looking for brand recognition?
Whatever your goal/s maybe, identify them before launching your digital marketing plan.
Step 2: Identify Your Audience.
Next step is identifying your potential audience. Know your customers, what age group do they belong to? Is your product targeted at male audience, female audience, or both? What is the profession of most of your buyers? Where do they reside? How do they make the purchase?
Study your target audience and understand what your customer wants from your product. What makes them buy your product and what it is lacking? You need to ask all these questions before you roll out your digital marketing plan.
Step 3: Build a Content Strategy.
Digital marketing cannot be done without content. When you set out to market your product using digital marketing tools you’d have to have a lot of related and helpful content. You are going to make all your sales pitch using just written words.
Build a content strategy by identifying what you want to communicate with your audience, what you want to promote and distribute, and how it will help your original plan.
Step 4: Implement off page & on page SEO.
Develop a search engine optimization strategy. Search engine optimization should be done keeping both the search engine and user in mind. Search engine optimization is done for the mutual benefit of both the user and the search engine. No matter how strong your content game is, if the search engine can’t locate your page, chances are user can’t either.
Step 5: Develop a Social Media Plan.
Social media marketing ensures that your brand gets widely recognized. If you are doing the step 3 and 4 of the digital marketing right, then social media proves to be just a ladder to get ahead of your competitors. If you are offering your customers valuable and high-quality content, then social media is your best friend. In addition to that, how many people likes, commented and shared a content matters in the eyes of search engine ranking.
Step 6: Focus on Website Structure
The importance of good and responsive website is often understated. Whether a user lands on your page is entirely another thing, but how long does he stay at your site and whether or not he make a purchase depends entirely on your web design. Clunky, slow and a webpage that is not optimized for mobile user may end up costing you a potential customer. How your webpage looks also effects whether a client trust your company or not. It can be a little unfair but that’s how it is.
Step 7: Analyze.
Lastly, you need to check how your digital marketing plan is working. Use analytics to check if there is an improvement in your search engine ratings, page speed, general increase or decrease in ROI etc. keep doing what increases your rating and drop what’s not working. Digital marketing is not something set in stone, it’s a trial and error method. Learn from your mistakes and happy digital marketing!